EA is now including one-time use codes in their more popular recent releases
I don’t buy every game at launch. In fact, I rarely do these days except for games I’m willing to pay the $60 price tag for on day 1. But with interesting games that aren’t worth the $60 on day 1, I’ll wait until I either have more time afterward or the game is cheaper. Gamestop fills this niche for me, as they often run promotions such that I can buy a game still retailing for $60 at about half that for the used price. I don’t love buying used games, but at half the price it’s certainly something I partake in from time to time. Publishers and developers hate this, as Gamestop makes all the money from used game sales. EA has implemented “Project $10″, and for me it’s actually worked. Read on for what it’s about and why I think it works.
